The idea of The Guild is a “secret society” vibe. Mysterious, obscure, luxe. Like our dark beers. And because we are true (beer) engineers, we would love to incorporate/honour the old way of labor, handwork, artisanal, craft before the industrial revolution of machines.
Project scope was to create Logo design, big box design with tons of elements with the mystic and luxurious feel and with every Guild box Moersleutel Craft Brewery members get a Barrel Aged beer which is called ‘Indulgence’, because it’s truly to indulge and enjoy.