Story: In the world of men’s grooming, there are countless products for hair, face, and body, but when it comes to comfort and care for a man’s most valuable assets, the options have always been basic, bland, and uninspiring. That’s where Family Jewels comes in—a Swiss-made premium anti-chafing deodorant cream, designed to bring the same level of refinement to intimate care that modern men expect from their skincare and fragrance collections.

The name Family Jewels is, of course, a playful nod to what the product protects, but the brand itself is serious about quality. Crafted entirely in-house at a Swiss laboratory, the formula blends clean, organic ingredients with high-performance skincare benefits, ensuring long-lasting freshness, comfort, and skin health.

With elegant royal blue packaging, finished with golden accents, the design reflects Swiss craftsmanship and premium sophistication—a product men can display proudly, not hide in a drawer. Family Jewels exists to elevate self-care, proving that even the most discreet parts of a man’s routine deserve the very best.

Packaging concept: The packaging is presented with a focus on its refined details, highlighting the sleek contours of the tube and the intricate design of the box. The lighting is dramatic, with high contrast and mysterious tones, amplifying the sophisticated texture of the packaging. The cool blue tones of the background perfectly complement the product’s color palette, creating a harmonious visual effect that draws attention to the premium quality of both the tube and the box. This approach enhances the tactile details, showcasing the elegance and precision of the design.

Illustrations and Label Design: Dusan Sol

Bottle Design and CGI Visuals: Thiago Botelho