Story: The WatchGin Watcher craft small batch gin, dubbed “Pure Brew”, is a labor of love that embodies the essence of the soul. Distilled from all natural botanicals, this spirit is infused with the concept of the “Watcher of the Watcher”, where the observer of the observer resides within every being. The soul aspect.

Design concept: The label’s intricate design features a mesmerising blend of masculine and feminine energies, intertwined with botanicals and occult elements, symbolising the eternal cycle of suffering and the salvation from it. At the apex of this masculine & feminine cosmic dance, the soul aspect shines bright, surrounded by multiple eyes scattered throughout the label, representing the omnipresent awareness that permeates every atom and being. This potent elixir is a manifestation of the Watching Watcher’s philosophy, inviting sippers to ponder the mysteries of existence with each sip.

Mystic Eye Elixir Bottle concept: Crafted from a unique blend of ceramic and glass, the Mystic Eye Elixir Bottle embodies the enigmatic allure of the occult. The bottle’s design draws inspiration from the human eye, symbolising perception and insight with a minimalist iris pattern at the base. The bottle’s rough, curved form and the interplay of matte ceramic and frosted glass create a captivating contrast, making it a perfect vessel for gin.

The stopper is crafted into a sphere, symbolising wholeness and unity. In occultism, the sphere represents the infinite and cyclical nature of the universe, embodying the concept of eternity and the interconnectedness of all things.

Illustrations and Label Design: Dusan Sol

Bottle Design and CGI Visuals: Amit Chippa